Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

Electricity – Ground Fault or Arc Fault

If you were asked, "Who discovered electricity?" What would be your answer? I'm almost positive (a little electric humor) that Benjamin Franklin and his kite flying tale comes to your mind. It was not electricity that Ben discovered in 1752. It was the lightning rod. In 1800, Alessandro Volta manufactured the first battery capable to deliver a constant electric current. It was Volta, not Franklin, to discover electricity.

Many of the ways we use and deliver electricity today are still the same as in the days of Franklin and Volta. Differences in electrical potential between materials cause current to flow between them. Charges can be produced by rubbing fur or cloth over a non metallic surface. Metal wires are used to transmit electrons over long distances; but one property stands out the most. Electricity can kill!

Today, we have developed many ways to protect ourselves from the harmful effects of exposure to electric current. We use circuit breakers, surge protectors, arch fault, ground fault, and equipment grounding to safely control the flow of electrons from one place to another. Two of these safely systems generate a lot of questions. What is the difference between ground fault and arc fault?

Ground fault circuit interrupt (GFCI) protection has been around for a few decades. It is most commonly seen in areas where water is present. For instance, in modern homes, you will find GFCI protection in the kitchen near the sink, in the bathroom near the water sources, in garages, and any receptacles outside of your home. This type of protection guards against injury by monitoring how much current is flowing through it. If the GFCI detects a difference between the amounts of current leaving as opposed to returning, it shuts off. The missing current has to be going somewhere other than its intended destination. It's going to ground. A horrible place if you happened to be in the middle of the current as it's headed to ground.

Arc fault circuit interrupt (AFCI) protection has only been available to consumers for a few years. Like its parent GFCI, AFCI is designed to detect when electricity is not traveling to its intended destination. Unlike GFCI, AFCI is not protecting against the loss of current to ground. It is guarding against a broken conductor. These broken conductors are the primary cause of home fires in America today.

Primarily, AFCI is required in bedrooms. Bedrooms are notorious for having corded appliances, such as computers, alarm clocks, and desk or floor lamps in them. Many times the cords of these appliances are routed under beds, dressers, or carpets. This is not as safe as it looks. Cords are often cut by the items placed on them. Once severed, the broken conductor will arc. This arcing will continue until the metal is burned through or a circuit breaker trips. Often, the time between the initial cutting of the conductor and the tripping of the breaker is not quick enough and a fire breaks out. AFCI was designed to detect the initial arc caused by the severed conductor and immediately turn the power off.

In conclusion, electricity is the flow of electrons between items with differenting potential. If not properly controlled, this difference can have horrible repercussions, when people or property is in the way. Modern industry has taken great measures to protect us while using one of the most fundamental properties of nature – electricity.

Introduction to Teaching English in Japan

Would you like the chance to spend some time in Japan but feel turned off by whistle-stop package tourist trips? If so, teaching English may be the answer. There is no better way to get to know a country than by living and working there. By teaching English you become a part of Japanese society, rather than just an observer looking in.

Teaching English is big business in Japan. Despite the collapse of the so-called bubble economy Japan remains one of the richest and most sophisticated nations on the planet, and this status is largely due to its success in overseas trade and investment. Thus, to get ahead in Japanese society, proficiency in English is a significant advantage. Add to that the fact that being able to speak English is simply considered cool and the huge demand for English teachers becomes clear.

Don’t Japanese people learn English at school?

Yes they do. Usually for 6 years or more. The problem is that, unlike most of the school curriculum, English isn’t taught particularly well. Japanese schools tend to follow traditional teaching methods in which the teacher stands at the front and lectures the class. Students are expected to absorb rather than question. The method produces excellent results for subjects like history and mathematics, but not for communicative, participative skills like language. School English education is likely to consist of lots of reading and writing, lots of grammar practice, but very little – if any – spoken communication.

Do I need to speak Japanese?

Not at all. Of course, if you can pick up a little nihongo (Japanese) it will make your daily life easier, but it won’t help one bit as a teacher. The reason is that the most effective way of teaching language is to use only the target language. Thus the only language used in English lessons is English.

How do I start?

Well, you could simply buy a ticket to Japan and start looking for work. Unfortunately, without a work permit, that strategy is illegal. Unless you have a Japanese spouse you need to find a job that will sponsor you for a visa. It is possible to travel to Japan as a tourist and approach a few of the numerous schools advertising for teachers asking if they are prepared to sponsor your visa application.

It helps to undergo some TEFL (Teaching English as a Foreign Language) training before looking for work. Not only will this give you some basic teaching skills and confidence, but it also shows potential employers you are serious about teaching and not just a backpacker looking for some financial re-fuelling.

TEFL courses are advertised in most English speaking countries. The more useful ones are provided by working English schools and offer face-to-face teaching practice with real learners.

Accommodation

If you are employed by the JET program or one of the big English school companies they will more than likely arrange accommodation for you. You are of course free to find your own housing if you so wish.

Living in school-found accommodation has the advantage of an English speaking contact to sort out repairs or other problems. The disadvantage is that it’s difficult to quit a job that may not be for you while living in their accommodation. I have also heard of at least one school that charges its teachers a significant premium over market rental rates for use of its accommodation – so beware!

There are several English speaking accommodation agencies advertising in the free English language press, and these generally provide decent accommodation, but at a price.

An alternative favored by many single English teachers are the so-called “gaijin houses” (literally foreigner’s house). These are basically hostels that rent out basic, but adequately comfortable, rooms mainly to non-Japanese clientele. Usually bathroom, kitchen and sometimes communal sitting room are shared. Gaijin house advertisements are to be found in the free English language press.

SEO 7 Key Steps to Make Money With SEO

Search Engine Optimization has been proven to be one of the best techniques any webmaster can use in order to drive quality organic traffic to his or her site and eventually convert this traffic to instant money. Here are some key steps on how you can do exactly that:

1. Fill your content with relevant keywords. Make your site crawl by using appropriate keywords or keyphrases so search engine can easily find you. Sprinkle these keywords on your articles without sounding too unnatural. Remember you have to make your content both search engine and user-friendly.

2. Build links. To get optimum result, build links to websites which are already indexed by search engines. These websites usually have enormous traffic and good search engine ranking that can drive quality traffic to your webpage.

3. Submit your webpage to SEO directories. This is the best way to create a quality one way link to your site.

4. Write and submit quality articles to ezine sites. Make your website crawl through internet marketing. Write quality articles and distribute them over the internet. Each submission grants you a one way link.

5. Do a keyword research regularly. The needs and wants of your readers dramatically change everyday. Identify the new keywords that they might use in searching for your products and service. Optimize your webpage by using these keywords naturally.

6. Update your webpage regularly. Keep your website active by posting new content, images, reviews or commentaries whenever appropriate to give you readers a reason to check out your site over and over again.

7. Utilize link popularity. This can easily be done by getting at least 2 quality inbound links to your site. This is the most powerful SEO technique there is in the World Wide Web today so learn its ropes and take advantage of it.